![]() Features like flawless video viewing on any device (including Smart TVs), the ability to stream live events, multiple subscription and e-commerce options, and full integration with mission-critical applications in the marketing, HR and communications stack are also standard. Much like a consumer streaming service Corporate TV provides viewers (in this case employees and external stakeholders) with usability features including carousel viewing, customized channels, playlists, cross-recommendations, robust search, account security, and the very familiar 'movie app' experience companies like YouTube and Netflix have been training us to love since the mid-2000s.īut above and beyond the usability stuff, Corporate TV comes with things that transform enterprise communication into an engaging, audience-building powerhouse. In its simplest form Corporate TV is an 'always on' video portal similar in design to any popular subscription streaming service or app, but purpose-built for enterprise content-training courses, onboarding videos, sales enablement tools, demand generation assets, recorded webcasts and company town halls being a few examples. But the good news is, the 'something new' we are seeking is already here-and it's called Corporate TV. ![]() It's fair to say the enterprise communication technology space is in a bit of a creative funk right now, and the time is right for something new. which, to the disappointment of many, turned out to be nothing more than video meetings with the video turned off. Technology companies are pushing 'innovations' ranging from short-form asynchronous video (basically corporate Snapchat) to self-service live streaming (basically corporate Twitch) to audio huddles. And unfortunately, there is a great deal of noise in communications platform space these days. One of the most significant ongoing challenges for communication professionals is figuring out what engagement technology to invest in next.
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